Cultivating Research Culture, Research Competence, and Situational Leadership of Marketing Management Students in Higher Education. JPAIR Institutional Research, [S. l.], v. 25, n. 1, p. 97–123, 2025. DOI: 10.7719/irj.v25i1.969. Disponível em: https://philair.org/index.php/irj/article/view/969. Acesso em: 20 dec. 2025.