[1]
Ramos, J.K.D.G. 2025. The Effectiveness of the Marketing Mix Used by Penshoppe in Terms of Product, Price, Place, and Promotion: A Literature Review. JPAIR Multidisciplinary Research. 62, 1 (Oct. 2025), 77–92. DOI:https://doi.org/10.7719/jpair.v62i1.958.