RAMOS, John Karl De Guzman. The Effectiveness of the Marketing Mix Used by Penshoppe in Terms of Product, Price, Place, and Promotion: A Literature Review. JPAIR Multidisciplinary Research, Philippines, v. 62, n. 1, p. 77–92, 2025. DOI: 10.7719/jpair.v62i1.958. Disponível em: https://philair.org/index.php/jpair/article/view/958. Acesso em: 2 nov. 2025.