BERNARDO, Joana Mari. Exploring the Adoption of Free Artificial Intelligence in E-Commerce Platforms: An Organizational and Customer-Centric Driver Strategically Shaping the Clothing Industry. JPAIR Multidisciplinary Research, Philippines, v. 63, n. 1, p. 76–97, 2026. DOI: 10.7719/jpair.v63i1.976. Disponível em: https://philair.org/index.php/jpair/article/view/976. Acesso em: 3 feb. 2026.