Leveraging AI for Recruitment and Retention in Multicultural Aviation Settings: A Narrative Literature Review
DOI:
https://doi.org/10.7719/jpair.v66i1.1048Keywords:
Artificial Intelligence, Recruitment, Talent Retention, Employee Engagement, Organizational Justice, Multicultural Workforce, Aviation HR, Narrative Review, UAEAbstract
Artificial Intelligence (AI) is transforming recruitment and talent management across industries, particularly in aviation where safety, multicultural collaboration, and workforce stability are essential. This narrative literature review examines how AI-enabled recruitment influences employee engagement, procedural justice perceptions, cultural alignment, and long-term retention in multicultural aviation workforces, with emphasis on the United Arab Emirates (UAE). Searches were conducted across Scopus, Web of Science, Google Scholar, and ScienceDirect using predefined Boolean terms related to AI recruitment, aviation human resources, multicultural teams, organizational justice, and retention. Fifty-two peer-reviewed studies published between 1988 and 2025 met the inclusion criteria and were synthesized thematically. Findings indicate that AI enhances recruitment efficiency, screening accuracy, and predictive decision-making, yet concerns persist regarding fairness, transparency, and cultural adaptability. Employee engagement, perceptions of justice, and ethical leadership emerged as key mediators linking AI recruitment to retention outcomes. The review highlights that AI's impact on retention is shaped less by technological capability and more by employees' culturally conditioned interpretations of fairness, trustworthiness, and organizational care. A central contribution of this study is the introduction of cultural resonance-the extent to which AI systems reflect and respond to the cultural diversity of the workforce. This perspective expands existing theories by showing that fairness and engagement are shaped by cultural experience as much as by individual psychology. The study underscores the need for culturally adaptive, ethically governed AI systems to support sustainable talent retention in the UAE aviation sector.
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References
Al Marzouqi, A. H., Khan, M., & Hussain, M. (2019). Employee social sustainability: Prioritizing dimensions in the UAE’s airlines industry. Social Responsibility Journal, 16(3), 349-367. https://doi.org/10.1108/SRJ-07-2018-0166
Aldabal, A. (2025). E‑recruitment in the UAE: An artificial intelligence approach. https://doi.org/10.63962/RBAL8559
Ali, A. (1988). Scaling an Islamic work ethic. The Journal of Social Psychology, 128(5), 575-583. https://doi.org/10.1080/00224545.1988.9922911
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Copyright (c) 2026 Mayette C. Coronacion, Mary Jane Sapiendante, Sherwin I. Diala, Jonathan L. Berganio, Ma. Angela S. Eval

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Open Access. This article published by JPAIR Multidisciplinary Research is licensed under a Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0). You are free to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material). Under the following terms, you must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.







