CRUZ, Allan. The Lived Experiences of BPO Executives’ Adoption of Artificial Intelligence (AI): An UTAUT-Based Framework. JPAIR Multidisciplinary Research, Philippines, v. 63, n. 1, p. 44–75, 2026. DOI: 10.7719/jpair.v63i1.975. Disponível em: https://philair.org/index.php/jpair/article/view/975. Acesso em: 3 feb. 2026.